How Often Should You Redesign Your Website?

by Karhoff Digital Solutions | May 19, 2024 | Website Tips & Strategy

Is your website helping your business grow — or holding it back?
First Impressions Matter

Your website is often the first impression people have of your business. In fact, over 50% of consumers say that website design directly impacts how they perceive a brand. A slow, clunky, or outdated site can quietly push people away before they even get to know you.

At Karhoff Digital Solutions, we believe your website should reflect who you are today — not who you were five years ago. Just like your business grows and evolves, your website should, too.

So… how do you know when it’s time for a redesign?

Let’s walk through some clear signs.

1. Your Website Is Slow or Not Mobile-Friendly

If your website takes more than 2–3 seconds to load, visitors may leave before they even see your homepage. And if it’s hard to read or navigate on a phone? That’s a major red flag. Today’s users expect a seamless mobile experience. With over 60% of global website traffic generated through mobile phones since 2017, ensuring your website is mobile-friendly is crucial.

Your site should automatically adjust content, images, and buttons to fit any screen size. If it doesn’t, it’s probably time for a refresh. 

2. You’re Missing Out on SEO

Even the most beautiful website won’t help your business if no one can find it. Search engine optimization (SEO) ensures your site ranks on Google when people search for services like yours.

If your website lacks strategic keywords, fast loading speed, or a local SEO setup, a redesign is a great opportunity to fix that and start attracting organic traffic.

3. You’re Getting Traffic… But No Conversions

If people are finding your website but not booking, calling, or purchasing — your design may be confusing or missing clear calls to action.

A good website should guide your visitors. Whether you want them to schedule a service, sign up for a newsletter, or contact you — your site should make that path clear and compelling.

4. Your Content Is Outdated

If your hours, team, services, or location have changed and your website doesn’t reflect it, that’s a problem. Outdated content creates confusion and can even cause potential clients to lose trust in your business.

Most businesses benefit from a refresh every 2–3 years, or sooner if you’ve made big changes.

5. Your Design Looks Outdated

Design trends evolve quickly. If your site is using dated fonts, boxy layouts, or low-quality photos, it may give the impression that your business is stuck in the past.

Modern websites favor clean layouts, intuitive navigation, and personalized branding. A design that feels fresh and relevant builds trust and helps you stand out.

So, Is It Time to Redesign Your Website?

If any of these signs sound familiar, don’t worry — you’re not alone. Redesigning your website doesn’t have to be overwhelming or expensive. With the right partner, it can be a clear, empowering step toward growing your business online.

At Karhoff Digital Solutions, we specialize in website redesigns for small businesses, non-profits, and mission-driven organizations. Whether you need a minor refresh or a full transformation, we’ll walk with you every step of the way.

Let’s Talk About Your Website

Not sure what you need? We’re happy to take a look and give honest feedback.

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